Clave
Art in the form of coffee.
The creation of the Clave brand was driven by a family member’s passion for coffee and music. Clave operates in the special coffee segment and oversees the entire coffee production process, from cultivation to roasting.
The brand’s purpose is to offer consumers a moment to pause and reflect on their busy and stressful lives, accompanied by coffee, good music, and pleasant conversation. Clave represents a family tradition that has evolved into a concept.
Clave’s identity pays tribute to its history and its two great passions: art and coffee. The brand believes in and conveys the idea that coffee and music are powerful forces that can renew energy and provide enriching experiences, moments that help forget the hustle and bustle of everyday life. This message is strongly present in its visual identity.
The color palette reflects the balance between the brand’s exclusive and artistic sides. Musicality and rhythm are vividly present in the various graphic elements, as well as in the illustrations, which are the most distinctive pieces in the brand’s identity.
The creation of the Clave brand was driven by a family member’s passion for coffee and music. Clave operates in the special coffee segment and oversees the entire coffee production process, from cultivation to roasting.
The brand’s purpose is to offer consumers a moment to pause and reflect on their busy and stressful lives, accompanied by coffee, good music, and pleasant conversation. Clave represents a family tradition that has evolved into a concept.
Clave’s identity pays tribute to its history and its two great passions: art and coffee. The brand believes in and conveys the idea that coffee and music are powerful forces that can renew energy and provide enriching experiences, moments that help forget the hustle and bustle of everyday life. This message is strongly present in its visual identity.
The color palette reflects the balance between the brand’s exclusive and artistic sides. Musicality and rhythm are vividly present in the various graphic elements, as well as in the illustrations, which are the most distinctive pieces in the brand’s identity.
The Clave brand features a logo that represents the concept that unites the two arts: time. It presents two rectangular elements, one at the top and the other at the bottom, which represent piano keys. This analogy is used to convey the concept of time, with the keys symbolizing the short block of sound released when a key is played, and the brief moment of pause that Clave wants its audience to experience and make part of their daily routine.
Additionally, there is a break in the logo, creating a slight separation and unevenness between the two syllables of the brand’s name. This pause symbolizes the intention to take a deep breath and relax in the middle of a long day. The lowercase typography adds a sense of closeness, making the brand’s visual identity even more human.
The Clave brand features a logo that represents the concept that unites the two arts: time. It presents two rectangular elements, one at the top and the other at the bottom, which represent piano keys. This analogy is used to convey the concept of time, with the keys symbolizing the short block of sound released when a key is played, and the brief moment of pause that Clave wants its audience to experience and make part of their daily routine.
Additionally, there is a break in the logo, creating a slight separation and unevenness between the two syllables of the brand’s name. This pause symbolizes the intention to take a deep breath and relax in the middle of a long day. The lowercase typography adds a sense of closeness, making the brand’s visual identity even more human.
Ready to unleash your brand’s true potential to new heights?
Let’s connect, and you’ll find not just a design partner, but a business ally.
Ready to unleash your brand’s true
potential to new heights?
Let’s connect, and you’ll find not just a design partner, but a business ally.
© 2025 Inês Antunes. All Rights Reserved. Privacy Policy
© 2025 Inês Antunes. All Rights Reserved. Privacy Policy