Nexwe
The nontraditional bank.
Nexwe is a digital bank that offers innovative financial services through a bold and differentiated approach. It is independent, flexible, and human. Unlike traditional banks, Nexwe does not rely on physical spaces and avoids boring formalities and overly bureaucratic solutions.
The fintech aims to provide a more agile, accessible, and transparent experience.
About the project
The brand identity was designed to reflect the bank’s innovative and daring approach. The central element is a lively and vibrant color palette that matches the adventurous spirit of Nexwe’s young and relaxed audience. The addition of black provides a sense of security and stability, creating an ideal balance.
The brand symbol is a combination of the letters ‘n’ and ‘w’. However, this union represents more than what is immediately apparent. The symbol is constructed based on four concepts: movement, direction, connection, and speed. These concepts are visibly present in the organic design of the letters and their fluidity. Additionally, the symbol has a striking black outline, highlighting the brand’s youthful and modern side.
Nexwe
The nontraditional bank.
Nexwe is a digital bank that offers innovative financial services through a bold and differentiated approach. It is independent, flexible, and human. Unlike traditional banks, Nexwe does not rely on physical spaces and avoids boring formalities and overly bureaucratic solutions.
The fintech aims to provide a more agile, accessible, and transparent experience.
About the project
The brand identity was designed to reflect the bank’s innovative and daring approach. The central element is a lively and vibrant color palette that matches the adventurous spirit of Nexwe’s young and relaxed audience. The addition of black provides a sense of security and stability, creating an ideal balance.
The brand symbol is a combination of the letters ‘n’ and ‘w’. However, this union represents more than what is immediately apparent. The symbol is constructed based on four concepts: movement, direction, connection, and speed. These concepts are visibly present in the organic design of the letters and their fluidity. Additionally, the symbol has a striking black outline, highlighting the brand’s youthful and modern side.
The incorporation of small illustrations, visual elements, and a personalized photographic application enhances the brand’s distinctiveness and uniqueness in the market. The visual identity conveys concepts that are not typically associated with a financial company, such as tranquility, fun, and a positive mood, but which make perfect sense for this bank and its audience.
Overall, the project conveys a modern, accessible, and differentiated image, highlighting its commitment to providing a relaxed, practical, and satisfying financial experience for younger customers.
The incorporation of small illustrations, visual elements, and a personalized photographic application enhances the brand’s distinctiveness and uniqueness in the market. The visual identity conveys concepts that are not typically associated with a financial company, such as tranquility, fun, and a positive mood, but which make perfect sense for this bank and its audience.
Overall, the project conveys a modern, accessible, and differentiated image, highlighting its commitment to providing a relaxed, practical, and satisfying financial experience for younger customers.
