Pedro Pinto Automotive
Multi-brand dealership for new and used cars.
The Pedro Pinto dealership is an automotive company that has been in business for 10 years.
After gaining 16 years of experience working for large car groups, the manager, Pedro Pinto, decided to take a chance and start his own business. With excellent communication skills and an innate ability to establish interpersonal relationships, launching his own business was the step that has now earned him the trust and loyalty of his customers.
About the project
As this was a redesign project, it was crucial to precisely understand the manager’s and the brand’s current needs. To achieve this, it was necessary to comprehend the company’s current stage, why it had decided to invest in a visual identity project, the future goals it was trying to achieve, and the competition. It is important to note that the visual identity of Pedro Pinto’s personal brand was developed with consideration for the company’s message, purpose, and reputation in the market.
The Pedro Pinto stand’s brand identity is based on three key concepts: modernity, professionalism, and trust. The visual signature symbol is the element that makes the brand visually impactful and distinguishes it from competitors.
Pedro Pinto Automotive
Multi-brand dealership for new and used cars.
The Pedro Pinto dealership is an automotive company that has been in business for 10 years.
After gaining 16 years of experience working for large car groups, the manager, Pedro Pinto, decided to take a chance and start his own business. With excellent communication skills and an innate ability to establish interpersonal relationships, launching his own business was the step that has now earned him the trust and loyalty of his customers.
About the project
As this was a redesign project, it was crucial to precisely understand the manager’s and the brand’s current needs. To achieve this, it was necessary to comprehend the company’s current stage, why it had decided to invest in a visual identity project, the future goals it was trying to achieve, and the competition. It is important to note that the visual identity of Pedro Pinto’s personal brand was developed with consideration for the company’s message, purpose, and reputation in the market.
The Pedro Pinto stand’s brand identity is based on three key concepts: modernity, professionalism, and trust. The visual signature symbol is the element that makes the brand visually impactful and distinguishes it from competitors.
The symbol represents change, ascension, and the company’s future innovation. It is formed by an arrow and two geometric shapes that meet at a single point, conveying the brand’s core message. Individually, they are two separate shapes. However, when they fit together and interconnect, they form a concept. This is what the Pedro Pinto brand aims to convey through its sales and after-sales services. The letter “P” represents the initial letter of the two names of the manager and, consequently, the company. Therefore, it carries great significance for the brand.
The palette tends towards blue tones and has 3 primary and 2 secondary colours. One of the brand’s objectives is to convey professionalism, trust and stability. Blue is the colour that best plays this role in the right shades. Furthermore, at a strategic level, it places the Pedro Pinto brand in a prominent position in relation to its competitors.
The typography of the logo has a strong character and an attractive personality, conveying a sense of speed without losing its more professional “attitude”. It is written in capitals to convey a sense of elegance, authority and maturity.
The symbol represents change, ascension, and the company’s future innovation. It is formed by an arrow and two geometric shapes that meet at a single point, conveying the brand’s core message. Individually, they are two separate shapes. However, when they fit together and interconnect, they form a concept. This is what the Pedro Pinto brand aims to convey through its sales and after-sales services. The letter “P” represents the initial letter of the two names of the manager and, consequently, the company. Therefore, it carries great significance for the brand.
The palette tends towards blue tones and has 3 primary and 2 secondary colours. One of the brand’s objectives is to convey professionalism, trust and stability. Blue is the colour that best plays this role in the right shades. Furthermore, at a strategic level, it places the Pedro Pinto brand in a prominent position in relation to its competitors.
The typography of the logo has a strong character and an attractive personality, conveying a sense of speed without losing its more professional “attitude”. It is written in capitals to convey a sense of elegance, authority and maturity.
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