Teal
The real tea treat
Teal is a brand of tea and aromatic herbs known for its fresh, elegant, and premium products. Its innovative processing and presentation methods involve pressing and/or grinding the ingredients before molding them into a compressed format.
Teal is also environmentally friendly, as it avoids the use of traditional tea bags and associated waste, which sets it apart from other brands.
About the project
The main objective in developing the visual identity of the Teal brand was to create a signature that clearly expresses the essence of the brand. The colour green represents the brand’s refined side, while gold represents its modern, up-to-date side.
The chosen colour palette of blue, green and gold conveys tranquility, lightness and sophistication, respectively. Blue represents the calming properties of the brand and its products, bringing out the serenity and harmony that characterise them. Green represents renewal, revitalization, clarity of thought, communication, and open-mindedness, which are all associated with the brand’s purpose and message. Gold symbolizes the quality, exclusivity, and premium status of the Teal brand.
Teal
The real tea treat
Teal is a brand of tea and aromatic herbs known for its fresh, elegant, and premium products. Its innovative processing and presentation methods involve pressing and/or grinding the ingredients before molding them into a compressed format.
Teal is also environmentally friendly, as it avoids the use of traditional tea bags and associated waste, which sets it apart from other brands.
About the project
The main objective in developing the visual identity of the Teal brand was to create a signature that clearly expresses the essence of the brand. The colour green represents the brand’s refined side, while gold represents its modern, up-to-date side.
The chosen colour palette of blue, green and gold conveys tranquility, lightness and sophistication, respectively. Blue represents the calming properties of the brand and its products, bringing out the serenity and harmony that characterise them. Green represents renewal, revitalization, clarity of thought, communication, and open-mindedness, which are all associated with the brand’s purpose and message. Gold symbolizes the quality, exclusivity, and premium status of the Teal brand.
The symbol is constructed by intertwining three concepts: plant, cup, and tea itself, in a more abstract sense.
It implies nature, the roots, and the origin of tea – the plant; the container in which it is normally enjoyed – the cup; and the steam associated with comfort, coziness, a moment of relaxation, and renewal of energy provided by tea.
Thus, an entirely organic symbol was created, featuring varying stroke thickness to convey movement, fluidity, and refinement.
The typography of the visual signature was extensively customized to highlight the brand’s sophisticated, elegant, and contemporary qualities. It also serves the purpose of infusing personality and distinctiveness into Teal’s visual identity.
The symbol is constructed by intertwining three concepts: plant, cup, and tea itself, in a more abstract sense.
It implies nature, the roots, and the origin of tea – the plant; the container in which it is normally enjoyed – the cup; and the steam associated with comfort, coziness, a moment of relaxation, and renewal of energy provided by tea.
Thus, an entirely organic symbol was created, featuring varying stroke thickness to convey movement, fluidity, and refinement.
The typography of the visual signature was extensively customized to highlight the brand’s sophisticated, elegant, and contemporary qualities. It also serves the purpose of infusing personality and distinctiveness into Teal’s visual identity.
